Eco-Tourism Awareness And Attitudes Among Tertiary Education Students In Cross River State: Implications For Sustainable Tourism Promotion 0 0

Authors

  • ACHADU MARTINS EDIDIONG Department of Environmental Education, University of Calabar, Nigeria. Author

DOI:

https://doi.org/10.60787/jete.vol8no1.83

Keywords:

student awareness, attitudes, academic discipline, sustainable tourism, tertiary education, Cross River State

Abstract

This study examined eco-tourism awareness and attitudes among tertiary education students in Cross River State, Nigeria, with a focus on their academic discipline and the relationship between awareness and attitudinal disposition. Guided by two hypotheses, the study employed a quantitative descriptive survey design to collect data from a stratified random sample of 400 undergraduate students across public tertiary institutions in the state. Data were gathered using a structured questionnaire that assessed both eco-tourism awareness and attitudes toward eco-tourism. Results from the independent samples t-test indicated a statistically significant difference in eco-tourism awareness based on academic discipline, with students in environmental-related disciplines reporting higher levels of awareness than those in other fields. Additionally, Pearson Product Moment Correlation analysis revealed a moderate, positive, and statistically significant relationship between students' eco-tourism awareness and their attitudes toward eco-tourism. These findings suggest that academic exposure and environmental education significantly shape students’ eco-tourism consciousness and that positive attitudes are strongly associated with greater awareness. The study recommends integrating eco-tourism education into broader academic curricula and promoting experiential learning as key strategies for advancing sustainable tourism among youth populations.

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Eco-Tourism Awareness and Attitudes among Tertiary Education Students in Cross River State: Implications for Sustainable Tourism Promotion

Achadu Martins Edidiong

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Published

2026-09-15

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Articles

How to Cite

Eco-Tourism Awareness And Attitudes Among Tertiary Education Students In Cross River State: Implications For Sustainable Tourism Promotion. (2026). Journal of Environmental and Tourism Education, 8(1), 601-613. https://doi.org/10.60787/jete.vol8no1.83

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